How Finley uses Wolfia to accelerate their sales cycle
Finley, a leading software provider in the debt capital management space, faced resourcing challenges in efficiently responding to complex questionnaires and security inquiries from banks and large asset managers. By implementing Wolfia, Finley streamlined their response process, reducing repetitive work, decreasing reliance on subject matter experts, and enabling their team to concentrate on core sales activities.
Challenge
As Finley expanded its client base into large banks, the sales team encountered several obstacles:
- Spending many hours per week on repetitive questionnaire responses and security questions
- Delays in the sales cycle due to lengthy turnaround times
- Heavy reliance on subject matter experts to provide detailed answers
- Diverting resources away from strategic sales activities
This repetitive work not only reduced team morale and productivity but also slowed down sales cycles, impacting their competitiveness and growth in the fast-paced financial software market.
Solution
To address these challenges, Finley adopted WolfiaWolfia. Wolfia enabled Finley to:
- Automate the generation of accurate and comprehensive responses to complex questionnaire questions
- Create a centralized, live knowledge base from existing documentation
- Reuse consistent responses across multiple questionnaires
- Minimize dependency on subject matter experts by capturing and standardizing their expertise
Wolfia integrated seamlessly with Finley's existing workflows, allowing team members to efficiently manage questionnaire responses and concentrate on strategic tasks.
Parker Lewis, Account Executive, FinleyNobody enjoys filling out security questionnaires and RFPs. Wolfia has dramatically reduced the repetitive work involved in handling security questionnaires and RFPs. It feels like having superpowers—I can tackle lengthy proposals swiftly without constantly relying on our subject matter experts. This means more time to focus on building relationships and closing deals.
Result
Implementing Wolfia led to substantial benefits for Finley:
- Reduced time spent on questionnaires by 90%, significantly cutting down response preparation time
- Accelerated sales cycles by responding to client questionnaires faster and more accurately
- Decreased dependency on subject matter experts, eliminating bottlenecks in the response process
- Boosted team morale and productivity by eliminating repetitive work
- Freed up valuable time for the sales team to focus on core responsibilities and strategic initiatives
This transformation allowed Finley to close deals faster by eliminating delays caused by lengthy questionnaire processes. They increased the number of questionnaires handled by four times without adding extra staff and enhanced client trust by providing thorough and prompt responses. More questionnaires handled meant more signed deals.
Parker Lewis, Account Executive, FinleyBefore Wolfia, responding to a single comprehensive security questionnaire could eat up a full day of our time. Now, we can turn them around in a few hours, allowing us to move much faster in our sales process.
How does Wolfia help?
Finley often received detailed questionnaires from prospective clients, including complex questions such as:
- "Describe your maintenance procedures. Do you have defined maintenance windows?"
- "What is your disaster recovery plan?"
- "How do you ensure data security and privacy?"
- "What integrations do you support with existing systems?"
- "Provide details about your technology stack and how it supports scalability and reliability."
Answering these questions required significant time and input from subject matter experts across different departments. With Wolfia, Finley could swiftly generate accurate and comprehensive responses to these inquiries, complete with relevant documentation and references. This not only saved time but also ensured consistency and high quality in their submissions.
How Wolfia works for Finley
Smart Data Ingestion
Finley uploads questionnaires and policies into Wolfia's platform, which also ingests data from their website and existing content. Wolfia extracts and contextualizes information, creating a live knowledge base.
Live Knowledge Base
Wolfia curates and maintains a centralized repository of Finley's knowledge, automatically prioritizing information by relevance and recency. This eliminates manual document searches and provides easy access for the team.
Precise, Fact-Based Answers
Through rapid searches within the knowledge base, Wolfia generates precise answers to specific questions with source attribution. Confidence scoring ensures reliability and prevents errors, and every answer comes with citations to knowledge base to provide confidence of accuracy.
Automated Questionnaire Processing
Wolfia enables Finley to auto-fill complex documents, import questions automatically, and export answers in the original format. Responses can be customized with instructions, significantly reducing time spent.
Return on Investment (ROI)
- Time Savings: Drastically reduced the time required to prepare questionnaire responses, saving over 18 hours per week.
- Consistency: Ensured that all responses are accurate and aligned with Finley's messaging and policies.
- Efficiency: Enabled the sales team to handle more questionnaires without additional resources.
- Focus on Core Work: Freed up the sales team to focus on building client relationships and closing deals, and let non-sales experts concentrate on their important work instead of filling out spreadsheets.
- Reduced Bottlenecks: Minimized the need for frequent input from subject matter experts.
- Improved Morale: Eliminated repetitive tasks, leading to increased job satisfaction.
Key Differentiators
- Speed: Wolfia helps process questionnaires 5x faster than manual methods or comparable tools
- Accuracy: Consistency in responses, reducing errors and improving professionalism
- Scalability: Ability to handle enterprise-level inquiry volumes without additional staffing
- Adaptability: Real-time updates to security posture as the company grows and evolves
Wolfia continues to be an essential tool for Finley's sales team, allowing them to focus on strategic work while maintaining a competitive edge in the financial software market.